Built around the ride.

Since 2015, Buraq Automobile has connected Pakistani riders with international motorcycle brands while developing local support infrastructure.

Buraq Automobile (Pvt.) Ltd. is a Pakistani automotive distributor and motorcycle assembler based in Lahore, Punjab. Founded in 2015, the company is the exclusive national distributor for Benelli, QJ Motor and Moto Morini. After operating through the importation of Completely Built Units (CBUs), the company is building a domestic Completely Knocked Down (CKD) assembly plant in Sheikhupura to manufacture motorcycles and scooters locally.

History

Buraq Automobile was incorporated in 2015, simultaneously entering an exclusive distribution agreement with China’s Qianjiang Group to introduce the Italian motorcycle brand Benelli to Pakistan.

The brand officially debuted nationwide with the single-cylinder naked sport Benelli TNT 25 as an imported CBU model. Over the following decade, Buraq expanded its lineup to roughly 12 models across various displacements, with the TNT 150i and 180S becoming its most widely adopted platforms in the local market.

In 2025, marking ten years of operations, Buraq Automobile achieved a milestone of 6,000 cumulative vehicle deliveries across Pakistan. In that same year, the company expanded its brand footprint by securing exclusive distribution rights for two additional motorcycle manufacturers: QJ Motor and Moto Morini.

To transition from vehicle importation to domestic manufacturing, Buraq initiated construction of a dedicated CKD assembly plant in Sheikhupura, Punjab. The facility is scheduled to start commercial assembly operations in 2027, covering the Benelli, QJ Motor and Moto Morini motorcycle lineups.

MotoCulture 2026

Created by Buraq Automobile, MotoCulture Pakistan is an annual platform for two-wheel motorsports, rider safety and custom motorcycle culture. Its inaugural motorcycle show and Time Attack took place on February 1, 2026 at the Vroom Racing Circuit in SA Gardens, Lahore, in partnership with the circuit, marking the beginning of an annual event. (Watch the full event recording here!).

Title-sponsored by HORWIN Pakistan, the event brought together riders, custom builders and industry stakeholders. The programme featured high-intensity Time Attack sessions and a dedicated Slow Race focused on balance, technical control and rider skill. Mandatory safety gear was enforced, while stock 70–125cc commuter motorcycles were restricted from the main circuit.

The Time Attack drew notable personalities including Moin Khan, Asrar Shah and Ali Gorsi. Free admission and parking opened the event to spectators and the wider riding community. The programme also included a motorcycle stunt demonstration led by Hasham Khan, alongside riders including Danish Siddiqui.

Support from Motul Pakistan, Gobi's Paints, PakWheels, Alkhidmat Foundation, Super Bikes In Pakistan, ATGATT, TicketWala and LS2 Helmetsstrengthened the event's motorsports, media and community impact.

Event Organization & Execution

The inaugural MotoCulture Pakistan event was organized and run by an internal team with support from event volunteers. Muhammad Ali and Mobeen Ahmed led event management, with Taimoor Qadeer serving as Head Organizer.

Asad Ihsan managed media operations, Rida Eman assisted with marketing, and Abeer Mirza managed visual branding, print design, and video editing. Ground management and track operations were supported by a wider team of event volunteers.

Operations & infrastructure

Company timeline

Leadership

The people behind Buraq.

Muhammad Hanif

Chairman

Mobeen Ahmed

Chief Executive Officer

Muhammad Ali

Chief Financial Officer